City of Dreams belongs to everyone.

We’re bringing people together to make our city the best place to be young.

We’re working with a wide range of people and organisations across Newcastle and Gateshead, and beyond. If you’re involved the arts, culture, heritage, science or education sectors. If you work with children, young people or families. If you’re a leader in your community, council or business…

…then this is the page where you can hear about why, what and how we’re doing with City of Dreams.

We’re engaging every child and young person in Newcastle and Gateshead, enabling them to have a powerful voice in decisions in their city, and growing their skills, talents and confidence.

Read on to find out more.

 


City of Dreams is working with young people on Tyneside to explore new ways for cultural venues to communicate with under25s.


During the 2018 Big Culture Conversation we spoke to nearly 1000 under25s on Tyneside. 9-in-10 of them could identifs cultural organisations in NewcastleGateshead by their logo or the facia of their buildings. But only 1-in-5 knew what was on offer for them in those venues. The vast majority did not read venue brochures, visit organisation’s websites, or follow them on social media.

As for venues promoting via young people’s peer-to-peer communication tools, well, that was an absolute no-no. Worse still, around 66% of those taking part in the Conversation did not think they “belonged” in cultural venues. Whilst nearly 8-in-10 said the use of organisational brands, or artform terms, on promotional material made them feel less confident about engaging.

Read full blog post

Read moreCommunicating with children and young people – new report, new ideas

 


City of Dreams is bringing arts, culture and heritage organisations together on 27th November to discuss how we can best support children and young people’s progression over the next decade.

Places are filling fast. Don’t miss out!

Ahead of the seminar here are some thoughts about progression from our Executive Producer, Ben Dickenson.


When City of Dreams launched in September we made the bold claim that NewcastleGateshead can be the best place to be young. Bold, but not idle and not plucked from a marketer’s handbook. This ambition was set by our Champions network of over 50 organisations, and our belief that it can be achieved was affirmed during our Big Culture Conversation with nearly 1000 under25s across the city.

Read the full blog post.

Read moreAgents of humanity – taking on the progression challenge

 


Under 25? Live in Gateshead or Newcastle?

Want to tell your own story? Want to be heard by those in charge of our city?

Get involved with the Our City Our Story event.


Our City Our Story is a special annual event, happening for the first time on March 7th 2019. It is a powerful way for young people to share their stories and shape the future. It is a chance to show the world what it’s really like growing up on Tyneside, and to have those stories heard by people who make the big decisions about our city.

read the full blog post

Read moreIt’s your city, it’s your story – tell it!

 


A call out from the City of Dreams Young Champions Board

Make your voice heard – take part in one of our consultation workshops


City of Dreams is a 10year mission for all children and young people in Newcastle and Gateshead. We want our city to be know as the best place to be young.

We’ve brought together museums, galleries, cinemas, music and dance venues, theatres, science centres, a centre for children’s books, and lots of other organisations that do creative things with under25s. Also involved are charities, schools, universities, councils, health services, transport, businesses, and more.  We have exciting plans to help everyone under25 in our city take part in creative activity – that’s 165,000 people, every year, till 2028. Plans to support children and young people grow skills, confidence and talent. Plans to work with young people so they have a strong voice in decisions about our city.

In fact, listening to young people is one of the most important things we will be doing. And that is where you come in!

Read full blog post

Read moreThe Big Culture Conversation 2019 – we want to talk!


learn the tools for a career in producing with Newcastle’s award winning puppetry and alternative theatre organisation

by Kerrin Tatman, Artistic Director and Co-Founder of Moving Parts


Engaging young people in the work we do at Moving Parts Arts is essential to the growth of the North East visual theatre scene and to develop a pool of upcoming producers and arts administrators. There are few avenues in the North East region for young people to enter the world of producing, programming and event organisation and we are thrilled to have partnered with City of Dreams to start creating real opportunities for young people to enter this rewarding field of work.

Read the full blog post

Read moreAgainst the odds and bordering on crazy? Maybe. But yes YOU CAN!

 


By Laura Rothwell

Founder of arts and culture marketing agency CRYSTLSD and Interim Director of Marketing at Tyneside Cinema


Over the next six months CRYSTLSD will be leading an innovative City of Dreams pilot programme, testing new approaches to engaging young people in cultural, creative and heritage offers.    

This blog – the first in a series by CRYSTSD founder, Laura Rothwell – recaps the bold assertions underpinning this programme, initially presented at the City of Dreams launch event in September 2018. Laura challenges the received wisdom of marketing approaches often employed by cultural and heritage organisations. She calls for a more intelligent segmentation of ‘younger audiences’, and outlines how the CRYSTLSD pilot programme with City of Dreams will test a relationship-based engagement model that can reshape the way our marketing teams work and transform how our sectors communicate with young people.

Read full blog post

Read moreLet’s talk about “younger audiences”

We launched our 10 year mission for all children and young people in NewcastleGateshead on 18th September 2018.

Attended by over 220 invited guests, the two launch events were hosted by Gateshead Youth Assembly and Newcastle Youth Council.

Among our guests were supporters from Newcastle City Council, Gateshead Council, Newcastle University, North East England Chamber of Commerce, Gillian Dickinson Trust, the Community Foundation of Tyne & Wear and Northumberland, The Prince’s Trust, BBC Newcastle, Curious Arts, VInspired, Esh Group, Moving Parts: Newcastle Puppetry Festival, and more.

Read the full post and see all the videos

Read moreCity of Dreams – our supporters and partners

We launched our 10 year mission for all children and young people in NewcastleGateshead on 18th September 2018.

Attended by over 220 invited guests, the two launch events were hosted by Gateshead Youth Assembly and Newcastle Youth Council.

You told us you wanted footage of our hosts performing their fantastic “What Is Culture?” poem, and to share the inspirational words of broadcaster Kirsty Lang, and NewcastleGateshead Cultural Venues chair Iain Watson. You ask, we deliver!

Read the full post and see all the videos

Read moreCity of Dreams launch – exclusive video footage

We launched our 10 year mission for all children and young people in NewcastleGateshead at two special events on 18th September 2018.

Taking place at Northern Stage, and attended by over 220 invited guests, the events were hosted by Gateshead Youth Assembly and Newcastle Youth Council. Speakers included broadcaster Kirsty Lang, local councillors, the chair of NewcastleGateshead Cultural Venues, and representatives of City of Dreams research, business, charity and cultural partners.  

Read the full post and see all the pictures

Read moreCity of Dreams launch – in pictures


City of Dreams begins!


18th September 2018. The date we launch our decade-long mission for all children and young people in NewcastleGateshead. A mission founded on the belief that our city can earn a reputation as the best place to be young.

Read the full blog post

Read more1000 voices – 1 mission – 10 years

 


By David Jones

Community Liaison Manager, International Centre for Life


If City of Dreams is about anything, surely it’s about creating partnerships to make a difference for young people, and in the process helping them find their voice.

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Read moreCity of Dreams – it’s about making a difference!!!

JamesRamsbotham2016

By James Ramsbotham


Chief Executive, North East England Chamber of Commerce

and

Trustee of the Gillian Dickinson Trust


If you have ever been working in some far flung part of the world and suddenly seen a clearly identifiable North East image (one of our castles, or cathedrals, or bridges, or other icons such as the Angel of the North) you will know how it lifts your spirits and makes you feel proud.

I recently spoke with someone who had lost the sense of taste – all food was the same to them.  They remained well fed and physically strong but their state of mind was very depressed.  It is much easier to feed the body than the soul – to do so we need a strong and vibrant culture.  It enriches every aspect of our lives.

Great civilisations are built by strong economies but their durability is in their culture. 

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Read moreOur durability is in our culture

 


Our 10year mission starts on 18th September – let’s make NewcastleGateshead the best place to be young


City of Dreams is being launched at two special events on 18th September. Look out for invites landing in your inboxes in the coming days.

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Read moreCity of Dreams official launch date confirmed

 


By Jonny Riggs

Prince’s Trust Outreach Executive, and professional artist


What is a City of Dreams Champion?

City of Dreams Champions believe we are able to shape the future.

We believe we can make NewcastleGateshead the best place for young people to live and engage with culture.

We champion great ideas, and big decisions, which we believe will have a positive impact on the lives of young people for many years to come. We provide the venue, the canvas, and the stage for discovery and expression, where an ambivalent murmur becomes a rambunctious roar!


What do I bring to the table?

My name is Jonny Riggs. I currently work in an Outreach role for the Prince’s Trust.

Read the rest of Jonny’s Champion story

Read moreI’m a Champion – you can be too!

BCC full hall


By Valerie Ender

Coordinator Gateshead Youth Council, and Gateshead Youth Assembly


When we were asked to be a part of City of Dreams, my first thought was ‘hmmm, it’s a bit arty isn’t it?’

‘Arty’ isn’t what Gateshead Youth Council has been about but, over the past few years we have been dipping our collective toes in the water by getting involved in the Juice Festival. This led to eight of our Gateshead Youth Assembly young people gaining Bronze Arts Awards, and another group of our Asylum Seeking young people starting their Arts Award journeys.

What this showed us, is that you don’t need to be typically arty to get involved in the arts. It has been a bit of a departure for us, but, it turns out, a very welcome one.

City of Dreams has proven to be a beacon of good practice when it comes to engaging young people in conversations about what they want and need.

Read full blog post

Read moreThe Big Culture Conversation – “a beacon of good practice”

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